Does BlackBerry Business Applications Still rule the roost?

When BlackBerry was first launched, it came forth as the perfect mobile business solution. BlackBerry understands business needs and accordingly offers advanced security features and with latest BlackBerry 10 operating based devices they have come up with bifurcations to maintain the business and personal data separately with no interference of programs. Blackberry business applications are still relevant, but iOS and android business application are also making their mark.  

 The fall of BlackBerry

 If BlackBerry thought it was invincible, it was proven wrong by Apple’s iPhone and Samsung’s Android smartphones that integrated themselves just as well with business needs offering a host of applications that provided complex business solutions, and at a smaller price. BlackBerry could have done better if it had worked harder to match up to Android and iOS’ popularity rather than get complacent in its snug position as the businessman’s handy device.

The BlackBerry Business Application

When the BB10 platform was launched, BlackBerry revealed that the company will be releasing 70,000 applications and parallel reports surfaced that Android and iOS were leading the market with over 800,000 apps which would make BlackBerry offering seem negligible. Also, most of these 70,000 apps are cross-platform apps that can be accessed on other OS devices too. Mobile application development companies no longer see any benefit in manufacturing applications exclusively for blackberry as the other platforms are doing just as well in the corporate sphere.

The Saving Grace

 BlackBerry is now making some of its in-house apps, popularly the BlackBerry Messenger available on other platforms as well in a bid to save its floundering ship. It is a great business device and is loved by other as well. The BlackBerry Z10 and the BlackBerry Q10 have much to offer in terms of design, style and interface and the data security offered by BlackBerry is still unmatched. However, it lacks the versatility of Apple, Samsung or Sony devices.

BlackBerry has come a long way and revered by all. In order to bounce back to its former glory, the device has to cut down prices and offer better services to its users.